Two Beats Ahead: What Great Musical Minds Teach Us About Creativity and Innovation UK Edition
Soft / Music Magazines
18-07-2021
Musicians are masters of innovation, constantly finding new ways to adapt to accelerating change and staying ahead of the beat.
In Two Beats Ahead, Michael Hendrix and Panos Panay demystify the artistic process of some of the greatest creative minds of our time and reveal what they can teach us about creativity.
Drawing from first person interviews, you'll learn the secrets of collaboration from Beyoncé and Pharrell Williams, grasp the value of experimentation with Radiohead and Imogen Heap, learn how to prototype with Jimmy Iovine, hear why Justin Timberlake thinks you should 'dare to suck', understand the power of reinvention from Gloria Estefan, and the art of producing from T Bone Burnett and Hank Shocklee, co-founder of Public Enemy.
A musical mindset is a revolutionary framework for creating and innovating in a dynamic world. Two Beats Ahead shows you how
'Inspiration for anyone looking to expand the reach of their creativity' Tim Brown, author of Change By Design
'Based on their course at Berklee, Michael and Panos show that a musician's perspective, much like a designers perspective, can unlock inspiration and innovation, no matter who you are' David Kelley, founder of IDEO and the Stanford d.school
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Two Beats Ahead: What Musical Minds Teach Us About Innovation
Soft / Music Magazines
7-04-2021
Discover what the musical mind has to teach us about innovation in this fascinating book, featuring interviews with Justin Timberlake, Pharrell Williams, T Bone Burnett, Gloria Estefan, Imogen Heap, and many more.
Musicians may just hold the keys to innovation in business. They don't think like we do, and in the creative process, they don't act like we do. It's no coincidence that some of the world's most respected creators are also entrepreneurs.