PARALLEL POWERS IN A PLUGIN

Parallel compression - also known as ‘New York compression’ - is an essential technique for creating more powerful mixes. But it can be a hassle to deal with the extra routing when you’re in the creative zone.

We made a plugin that does the hard work for you - with a fat and punchy flavor.

Features: Parallel bus hosted internally for an intuitive workflow. Unique & adaptive compression algorithm. Compatible with all major DAWs on Mac and PC.

UNDER THE HOOD

Many compressors will offer a wet/dry knob. But for a true parallel compression sound, the dry signal should remain unaffected as you add a ‘crushed’ duplicate for extra weight. We’ve built a simple plugin for that process. ‘I Heart NY’ hosts a parallel track internally - giving you instant ‘New York Style’ compression on demand.

The SPANK knob controls a complex and powerful algorithm, designed to fire-up anything you throw at it. Revealing exactly what goes on under the hood would take away some of the magic. But in short it’s a mix of punchy high-ratio compression with a transient-friendly envelope - and a bit of EQ - combined with a low-end preservation filter applied to the internal detection signal for a fuller sound. Add a little of it to give a dull track some extra life, or add a lot to push your mix all the way to the limit (and beyond).

TWO-TRICK PONY

While parallel compression is its primary strength, I Heart NY can be more than a one-trick pony. Engaging ‘SOLO’ mode makes the plugin operate as a normal insert compressor (by muting the dry audio signal). This opens up a whole new set of possibilities for using the SPANK algorithm on your material.

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